Our Works
Zupain
Setting new businesses on their digital journey
Introduction
With the surge of new businesses coming up in the recent years, a need for helping them setup their online eCommerce website for better reach and expansion has come into play. Zupain offers a platform for ecommerce businesses to enhance their operations thereby helping them reach their target audience.
Target Audience
With many small businesses coming up, a wide sect of them are looking to sell their products through social media platforms.
Some of these small businesses emerge from Tier 2 cities of Tamil Nadu such as Coimbatore, Tiruppur, Madurai, Salem, Tiruchirapalli, Erode, Thoothukudi, Tirunelveli, Thanjavur, Vellore, Kanchipuram, Karur and more. Other Tier 2 cities from other states such as Maharashtra, Gujarat, Karnataka, Uttar Pradesh and Delhi were also targeted.
Campaign Strategies
We chose to run vernacular ads as we have observed them to be effective in connecting with the small businesses in tier 2 cities. Many videos in Tamil, English, Telugu, Hindi, Gujarati, etc were published to connect with the local audience of that particular region.
The creatives focused on a minimal tariff plan with ₹999/- month to enable the engagement with prospective customers who are interested in. The sales team would later understand the business requirements and help them opt for a better service plan which would suit their business model.
The online ads redirect the customer to Zupain’s landing page where they get a bigger picture about the services they are looking for. This landing page also has an inquiry form which enables the company to keep a track on leads being generated and also reduces the chances of accumulating junk leads through Facebook forms.
Result
The campaign was a resounding success as it garnered over 13 lakhs impressions whilst generating 22,400 clicks.
