Apollo International Clinical Fellowship Programme

Objective

The objective of the Apollo International Clinical Fellowship Programme 2022 (ICFP) campaign was to promote and attract highly skilled medical professionals to participate in the fellowship programme.

Campaign Approach

Branding and Positioning:

Strengthened Identity: Apollo reimagined the branding for the ICFP, refining its visual identity and messaging to convey excellence, prestige, and career advancement.

Enhanced Value Proposition: The campaign emphasized the unique opportunities offered by the ICFP, positioning it as a transformative experience that would propel participants from good to great in their medical careers.

Enhanced Value Proposition:

The campaign emphasized the unique opportunities offered by the ICFP, positioning it as a transformative experience that would propel participants from good to great in their medical careers.

Multi-channel Promotion:

Online Presence: Apollo established a dedicated landing page and social media platforms to showcase the ICFP and provide comprehensive information about the programme, eligibility criteria, application process, and benefits.

Targeted Advertising:

WhatsApp and Email Marketing: Apollo utilized targeted WhatsApp and email marketing campaigns to engage with potential candidates, providing them with personalized information about the ICFP and its value proposition.

Compelling Content: Apollo created informative and engaging content highlighting the unique aspects and benefits of the ICFP.

Application and Selection Process

Apollo established a robust selection process that included a thorough review of applicants' qualifications, professional experience, references, and personal statements. The weekly webinars incorporated interactive question and answer sessions, allowing participants to seek clarification on any doubts or queries they had about the programme, application process, curriculum, or career prospects. Apollo also established a consistent schedule, hosting webinars every week at a specific day and time, ensuring participants could anticipate and plan their attendance accordingly.

Results

The Apollo International Clinical Fellowship Programme 2022 (ICFP) campaign achieved significant success in attracting highly skilled medical professionals to participate in the fellowship programme:

Increase in Applications: The campaign resulted in a notable increase in the number of applications received for the ICFP.

Pan India Reach : The promotional efforts successfully reached medical professionals from various parts of India, ensuring a diverse pool of candidates.

Positive Feedback: The campaign received positive feedback from both applicants and participants, highlighting the programme's reputation and the valuable learning opportunities it provided.

In terms of metrics, the social media campaigns for this campaign yielded more than 3,000 leads, with an impressive reach of over 220,000 and a staggering 1.6 million impressions.

Conclusion

By leveraging a strategic approach that focused on elevating the brand, implementing multi-channel promotion and creating compelling content, Apollo Education UK successfully transformed its International Clinical Fellowship Programme (ICFP) from good to great. The campaign's results, including increased application quality and quantity, global recognition, and positive participant feedback, indicate that the ICFP has reached new heights, positioning itself as a leading programme for medical professionals seeking to achieve greatness in their careers. We are happy to have played a part in this journey.