Social Media Optimization (Maintenance)
Social Media Optimization (SMO) is using social media to promote your brand, connect to your audience, and to build a new loyal consumer base. This Social Media Optimization is not a true form of advertising, but a promotion on social media in form of posts or videos. This constant and informal interaction with the audience helps build around the brand an aura of authenticity. The Social Media Optimization can be done on all kinds of social media like Facebook, Twitter, Instagram, LinkedIN… etc. Social Media Optimization primarily does the following:
Types of SMO methods:
This is the most common social media post type. Image post can be very effective when done in creative and unique ways. To enhance a brand visibility the strategy involves providing company culture lifestyle shots and behind-the-scenes images. When it comes to promoting an upcoming venture, the strategy differs, it then primarily focuses on building credibility with engaging concepts and styles.
Strong videos send loud message. There are varied formats of videos that can be used like those ranging from 4-5 seconds to 10 minutes length. Video isn’t just a media which promotes your brand, it also elevates the standard of the company by impressing on its audience your identity. So it’s often hailed that social media optimisation with videos is the best form of digital marketing.
Nick-named as the ‘Moving Images’, Gif’s are a transition so gloriously stuck in between Images and Videos. With minimal form of representation Gifs help in getting the desired message across easily. Thus if a company underestimates its importance they are losing a predominant form of promotion.
Why SMO Is Important
SEO in recent years has been acknowledged and accepted as the predominant factor in digital marketing, but SMO is still dominantly neglected. The importance of SMO is pretty underrated. Take this example that demonstrates the rising necessity for SMO: “One survey found 50% of companies that aren’t succeeding with SEO aren’t integrating social media marketing.”
Thus a wholesome online marketing approach should involve a judicious balance of search engine optimisation and social media marketing.