Search engine marketing (SEM) being a major branch of Internet Marketing, Webboombaa regards SEM as the prominent digital marketing service. SEM allows website promotion by enhancing the presence of the website on the search engine results pages (SERPs). The search engine marketing predominantly works through paid form of advertising.
SEM might also involve search engine optimization, which works through reforming or modifying the website content to evolve as a top result for selected searches. The site architecture is also re-crafted through pay per click (PPC) listings to obtain higher ranking on a search engine results page.
The predominant SEM technique is applied through Google search engine and so the SEM is otherwise synonymous with Google Ads.
What is Google Ads?
Going by Google’s own description, Google Ads is essentially an online advertising tool seeking to connect businesses with potential customers. By simple creation of an Ad, and defining the reach audience, Google delivers the Ads to the people in that specific niche.
High performance Benefits:
Google Ads campaign types
Why Search engine marketing with Webboombaa?